FAQPage schema (retired rich result)
What it checks
Whether any sampled page still publishes FAQPage structured data.
Question headings without markup are no longer a finding. The visible questions and answers still matter, and answer-readiness/faq-sections checks them.
| State | Result |
|---|---|
FAQPage markup on at least one sampled page |
warn, priority low |
no FAQPage markup |
notApplicable |
Why it matters
Mechanism: Google showed FAQ rich results from FAQPage markup. The claim this audit tests is that Google retired them and that no AI vendor documents reading the markup.
Evidence
- Google restricted FAQ rich results to well-known government and health sites in 2023 — Changes to HowTo and FAQ rich results (verified 2026-10-18)
- Google’s changelog, 2026-05-08: “Deprecating the FAQ rich result feature … This feature will no longer appear in Google Search starting May 7, 2026.” — Search Central updates (verified 2026-10-18)
- No AI vendor documents reading
FAQPagemarkup. A controlled test found that chat assistants fetching a page did not read JSON-LD at all.
Limits
A Microsoft Advertising blog post recommends FAQ schema for AI search but names no system that reads it. Google says unused markup causes no problems. The message therefore says removal is optional and keeps the visible Q&A as the thing that counts.
How it scores
Grade: D — the only documented consumer was retired by its operator; the one vendor recommendation names no consumer. An obsolete audit carries weight 0 and never returns fail (sunset.test.ts; Audit.toCheckResult lowers a stray fail to warn). It does not move any score.
Example finding
A help page carries {"@type":"FAQPage","mainEntity":[…]}. The report says Google retired FAQ rich results, that removing the markup is optional, and that the visible questions and answers should stay.
Sources
- Google Search Central — Latest documentation updates (FAQ rich result deprecation, May 2026) — Google, vendor-doc (verified 2026-10-18)
- Changes to HowTo and FAQ rich results — Google Search Central Blog, announcement (verified 2026-10-18)
- FAQPage structured data (deprecation notice) — Google Search Central, vendor-doc (verified 2026-08-21)
- FAQPage (FAQ) Structured Data Documentation — Google Search Central, vendor-doc (verified 2026-08-21)
- Structured data markup that Google Search supports — Google Search Central, vendor-doc (verified 2026-08-21)
- Web Almanac 2024 — Structured Data chapter — HTTP Archive, dataset (verified 2026-08-21)
- Optimizing Your Content for Inclusion in AI Search Answers — Microsoft Advertising, vendor-doc (verified 2026-08-21)
- AI features and your website — Google Search Central, vendor-doc (verified 2026-08-21)
- Schema Markup and AI in 2025: What ChatGPT, Claude, Perplexity & Gemini Really See — searchVIU, study (verified 2026-08-21)
- We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved. — Ahrefs, study (verified 2026-08-21)