Service schema
What it checks
Reports whether existing Service markup includes name and provider.
It accepts the legacy ProfessionalService shape for compatibility.
It does not ask a site to adopt either type.
The check runs on every page type. Only existing markup enters its population.
A services URL or navigation link does not establish a markup obligation.
No matching node means notApplicable.
Why it matters
The fields describe a service and its provider in a shared vocabulary. No reviewed source documents an agent outcome that requires this pair. The finding is descriptive and does not affect the score.
Evidence
Grade: C — a live vocabulary with adoption, but no documented consumer
requirement for this audit’s name/provider pair.
- Schema.org Service (verified 2026-10-21;
schema-service) defines the vocabulary and reports adoption across 1M–10M domains. This is adoption evidence, not proof of agent consumption. - Google’s service-site guidance
(verified 2026-10-21;
google-service-site-office-hours) recommends LocalBusiness for the service business in its example. - Google’s supported features
and Product guidance
(verified 2026-10-21;
google-search-gallery,google-product-structured-data) do not establish a generic Service requirement. Product/Offer evidence cannot justify this separate check’s grade. - ProfessionalService
(verified 2026-10-21;
schema-professional-service) is a deprecated LocalBusiness type. It is not another name for Service.
Limits
The review establishes no scored consumer path. It does not prove that no
consumer exists anywhere. name and provider are coverage conventions,
not mandatory Schema.org properties. ProfessionalService is a LocalBusiness
subtype with no provider property, so it is asked for name only; a node
typed as both is treated as a Service. The check keeps its existing truthy-value
and best-covered-node tests; it is not schema validation.
How it scores
No score weight. Missing markup is notApplicable. An existing node with
both fields passes. Otherwise the finding warns about the missing fields.
The most complete node decides the verdict across readable sampled pages.
Example finding
A published Service node names Consulting but has no provider. The report
notes the missing provider at weight 0. A page with no Service markup gets
no finding, even when its URL is /services.
Sources
- Service — Schema.org — Schema.org, spec (verified 2026-10-21)
- ProfessionalService — Schema.org — Schema.org, spec (verified 2026-10-21)
- January 2023 Google SEO office hours — service websites — Google Search Central, vendor-doc (verified 2026-10-21)
- Structured data markup that Google Search supports — Google Search Central, vendor-doc (verified 2026-08-21)
- Product structured data (Product snippets and Merchant listings) — Google Search Central, vendor-doc (verified 2026-08-20)