Structured Data
Check the structured labels that describe your products, pages and business. Each check includes its proof, limits and effect on the score.
structured-data/advanced-product-detailsGrade AScoredAdvanced product details
AI agents use a product's name, brand, category, and availability status to filter search results and answer availability queries. A Product without a name cannot be matched to a catalog entry at all; missing brand, category or availability makes it less likely to surface in filtered AI recommendations.
structured-data/article-schemaGrade AScoredArticle schema
AI agents extract Article schema to identify content freshness (datePublished/dateModified), authorship, and topic (headline). Without it, your blog content is treated as generic text with no provenance, reducing its chances of being cited in AI-generated answers.
structured-data/author-schemaGrade CAdvisoryAuthor schema with credentials
AI systems assign higher confidence to content from named experts with verifiable credentials. Person schema with jobTitle, sameAs, and affiliation lets AI agents cross-reference author identity across platforms, boosting your content in RAG trust scoring.
structured-data/breadcrumb-schemaGrade AScoredBreadcrumbList schema
Google Search uses BreadcrumbList to categorize a page and may display its breadcrumb trail. This check looks for markup where a visible trail or existing BreadcrumbList establishes the feature.
structured-data/claimreview-advisoryGrade AAdvisoryClaimReview investment advisory
ADVISORY / UNSCORED. Detects ClaimReview markup and tells the operator the truth about its status rather than rewarding coverage: Google is phasing out ClaimReview support in Search, while the Fact Check Explorer still consumes it. Also validates the required shape and the one-per-page constraint for sites that keep it.
structured-data/faqpage-schemaGrade DObsoleteFAQPage schema (retired rich result)
Reports FAQPage structured data still published on sampled pages. Google restricted FAQ rich results to government and health sites in 2023 and stopped showing them on 2026-05-07, and no AI vendor documents reading FAQPage markup. The visible questions and answers still help readers and agents; `answer-readiness/faq-sections` checks those.
structured-data/howto-schemaGrade DObsoleteHowTo schema (retired rich result)
Reports HowTo structured data still published on sampled pages. Its only documented consumer was Google's How-to rich result, which Google stopped showing in September 2023, and no AI vendor documents reading the markup. Google says unused structured data causes no problems, so removal is optional.
structured-data/json-ld-presentGrade AScoredJSON-LD present
AI agents rely on JSON-LD structured data to understand what your site offers, who runs it, and how to interact with it. Without any JSON-LD, agents like ChatGPT and Perplexity treat your site as unstructured text with no machine-readable identity. Add Organization and WebSite schemas to your homepage <head> as a starting point.
structured-data/local-business-schemaGrade AScoredLocalBusiness/ProfessionalService schema
AI agents use LocalBusiness schema to answer location-based queries like "find a [service] near me." Without it, your business is invisible to location-aware AI systems. Add address, telephone, and openingHours to help agents provide accurate local recommendations.
structured-data/organization-schemaGrade AScoredOrganization schema
AI agents use Organization schema to identify your brand, logo, and contact info. Without it, agents cannot confidently attribute content to your organization or display your branding in AI-generated answers. Add this JSON-LD to your homepage <head>.
structured-data/review-schemaGrade AScoredReview/AggregateRating schema
AI agents use Review/AggregateRating schema as social proof when comparing options. When a user asks "what is the best X?", agents surface structured ratings from schema rather than parsing unstructured testimonial text. Add this schema to make your reviews machine-readable.
structured-data/schema-validationGrade AScoredSchema validation
AI agents parse @context and @type to identify entity types in your structured data. Blocks missing these properties are silently ignored by every schema consumer, including Google, ChatGPT plugins, and RAG pipelines. Add "@context": "https://schema.org" and a valid @type to each block.
structured-data/service-schemaGrade CAdvisoryService schema
Reports name and provider coverage in existing Service markup. No reviewed source documents an agent requirement for these fields; this check does not affect the score.
structured-data/speakable-schemaGrade BScoredSpeakable schema
Google Assistant uses the speakable property to pick which sentences of a news article it reads aloud on Assistant-enabled devices. Without it, the assistant has to guess, and often vocalizes navigation or boilerplate instead of your headline and summary. Mark the headline and summary with cssSelector on your Article or WebPage node.