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Agent LighthouseAgent Lighthouse

    Searches the text of every published page. The evidence sources themselves are not in this index — search all of them on the trusted sources page.

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    structured-data/organization-schema

    Organization schema

    What it checks

    AI agents use Organization schema to identify your brand, logo, and contact info. Without it, agents cannot confidently attribute content to your organization or display your branding in AI-generated answers. Add this JSON-LD to your homepage <head>.

    Why it matters

    Google Search parses Organization markup on a site’s home page. It uses the logo, name and url to choose the logo and organization details rendered in Search results and in the knowledge panel. Applebot extracts Organization markup for Siri and Spotlight Suggestions.

    Evidence

    • Google states that “Adding organization structured data to your home page can help Google better understand your organization’s administrative details and disambiguate your organization in search results”. The properties determine “which logo is shown in Search results”, and “can influence visual elements in Search results… your knowledge panel” — along with merchant knowledge panel and brand profile details — developers.google.com/…/organization (verified 2026-08-21)
    • Organization is still a live feature in Google’s structured data gallery: “Information about your organization, such as your logo, legal name of the organization, address.” — developers.google.com/…/search-gallery (verified 2026-08-21)
    • Apple’s web-markup guide lists Organization among the schema.org types Applebot supports for Siri and Spotlight Suggestions (alongside AggregateRating, Offers, PriceRange, InteractionCount, Recipe, SearchAction, ImageObject) — developer.apple.com/…/WebContent.html (verified 2026-08-21)
    • Adoption: Organization JSON-LD found on 6.6M domains in the October 2024 Common Crawl, and on 7.16% of mobile pages — webdatacommons.org/…/stats.html and almanac.httparchive.org/…/structured-data (both verified 2026-08-21)

    Limits

    Google states plainly that for Organization, “There are no required properties; instead, we recommend adding as many properties that are relevant to your organization”. name, url and logo are therefore recommendations, not a contract. Warning a site for a missing one overstates the documented consequence. Google’s AI guidance disclaims the AI-agent framing in the audit’s own description: “You don’t need to create new machine readable files, AI text files, or markup to appear in these features. There’s also no special schema.org structured data that you need to add” — developers.google.com/…/ai-features (verified 2026-08-21).

    A matched difference-in-differences study of 1,885 pages that added JSON-LD against ~4,000 controls found no citation uplift on any AI platform (AI Mode +2.4%, ChatGPT +2.2% — both indistinguishable from noise; AI Overviews −4.6%) — ahrefs.com/…/schema-ai-citations (verified 2026-08-21)

    How it scores

    Two vendor docs name a consumer and state what it does with the signal, and adoption is at web scale.

    Sources