HowTo schema (retired rich result)
What it checks
Whether any sampled page, of any page type, still publishes HowTo structured data (JSON-LD, including @graph and arrays, or microdata).
Numbered steps without markup are no longer a finding. The old audit failed them and asked the owner to add the markup.
| State | Result |
|---|---|
HowTo markup on at least one sampled page |
warn, priority low |
no HowTo markup |
notApplicable |
Why it matters
Mechanism: Google showed How-to rich results from HowTo markup. The claim this audit tests is that Google retired them and that no AI vendor reads the markup.
Evidence
- Google: “As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.” — Changes to HowTo and FAQ rich results (verified 2026-10-18)
- The same post: “there’s no need to proactively remove it. Structured data that’s not being used does not cause problems for Search.”
- Google removed the How-to structured data documentation on 2023-09-14 — Search Central updates (verified 2026-10-18)
- No AI vendor documents reading
HowTomarkup.
Limits
Schema.org still defines HowTo, and the markup does no harm. The message says removal is optional.
How it scores
Grade: D — the only documented consumer was retired by its operator. An obsolete audit carries weight 0 and never returns fail (sunset.test.ts; Audit.toCheckResult lowers a stray fail to warn). It does not move any score.
Example finding
A tutorial page carries {"@type":"HowTo","step":[…]}. The report says Google retired How-to rich results and that removing the markup is optional.
Sources
- Changes to HowTo and FAQ rich results — Google Search Central Blog, announcement (verified 2026-10-18)
- Google Search documentation updates — how-to deprecation — Google Search Central, vendor-doc (verified 2026-10-18)
- schema.org: HowTo — schema.org, spec (verified 2026-08-21)
- GEO-16: a framework for generative-engine citation — arXiv, study (verified 2026-08-21)